今天给大家带来的每日一练,是来自ACCA P3《商务分析》精选必会题E-business,记得做完在下拉看答案哦~
Question:
Which of the following is NOT one of the Six Is of e-marketing?
A.Industry structure
B.Integration
C.Intelligence
D.Innovation
E.Independence of location
The correct answer is:B
The Six Is of marketing summarise the ways in which the Internet can add value to the customer and improve marketing effectiveness.The other two are'interactivity'and'individualisation'