ACCA考试科目 P3的Strategy(企业战略)是对企业各种战略的统称。对于企业战略来说,方法是层出无穷的,就好比信息化便是是一个全新的战略。 ACCA 企业战略虽然有多种,但基本属性是相同的,都是对企业的谋略,都是对企业整体性、长期性、基本性问题的计谋。各种企业战略有同也有异,相同的是基本属性,不同的是谋划问题的层次与角度。 总之,无论哪个方面的计谋,只要涉及的是企业整体性、长期性、基本性问题,就属于企业战略的范畴。市场营销学对企业战略的定义是企业在市场经济竞争激烈的环境中,在总结历史经验、调查现状、预测未来的基础上,为谋求生存和发展而做出的长远性、全局性的谋划或方案,常见的战略类型如下: 1.Do nothing 2.Withdrawal 3.Market penetration 4.Product development 5.Market development 6.Diversification Do nothing This involves following the current strategy while events around change and can often prove to be a successful short-term strategy.Basically,if an organisation is exposed to some form of competitive threat,its short-term objective is to not react and,hence,get involved in what could be an expensive decision. Sell out/withdraw from the market This may be followed so as to maximise the return on a business that may be at the top of its cycle and,hence,will be in line with the goal of maximisation of cash flows.Withdrawal from a business sector may be chosen to give the busin
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2016-06-27 14:08